Ground-truth post — Instagram preview

danpeguine

Curious Endeavor

1/8

Your AI is making stuff up — here's how I get agents to do real research with zero hallucinations.

Rule one: ground every claim in a real source. Don't let it answer from memory.

There's way more public data online than you think: annual reports, press releases, articles.

Add the social layer with last30days: Instagram, X, Reddit, YouTube.

Your own calls count too: record with consent, transcribe, drop in the same folder.

Make it footnote and link every claim, so you catch the confident lies.

It all lives in one folder: context in, sourced answers out.

Save this for your next project. Copy these into Claude Code or Codex.

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danpeguineyour AI is confidently making things up. here's how i stop it when i do real brand research with agents 👇 the whole game is keeping it honest: - ground every claim in a real source - pull the public record: reports, press, articles - add social context with the last30days skill - bring in your own calls (transcribed, with consent) - make it footnote and link everything one clean folder. context in, sourced answers out. we did exactly this with Assaf Dagan on a multi-billion-dollar brand call, and onboarded to the whole problem in an afternoon. you don't have to be technical. save this for your next project 🔖 #AI #aiagents #marketing #brandstrategy #claude

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